Demos start before budget and IT are involved.
Know who owns the decision
See operations, engineering, and budget roles before you demo.
Set up your profile
Define your ICP, products, and target markets so Kingo knows exactly who to find.
Review opportunities
Get matched buyers and daily tasks surfaced automatically from signals across the web.
Reach out and close
Turn high-intent matches into conversations with AI-assisted outreach and follow-ups.
Solution
Demo noise → qualified plants
Three gaps that waste specialist time.
Big plant names hide the real fit.
Rank by installed systems
Prioritize plants by controllers, MES, and line type — not size.
Integration risk shows up after the pilot is priced.
Technical discovery first
Surface PLC, MES, and security questions before you quote.
Who is in the deal
Four roles you need before a pilot
Robotic cells, vision inspection, and MES or OEE software all involve the same four roles. Missing one is the most common reason a pilot does not become a rollout.
- 01
Plant or operations manager
Owns the throughput, scrap, or downtime problem and the KPI the pilot must move.
- 02
Controls or automation engineer
Owns technical fit with the installed PLCs, drives, and line equipment.
- 03
Budget owner
Plant controller, site director, or finance partner who can fund a pilot and a rollout.
- 04
IT and OT security
Owns network access, data handling, and remote support rules for new devices.
Qualification
What Kingo observes vs what needs conversation
Public signals tell you a plant is worth contacting. Four areas are only confirmed by talking to the plant.
Observed
Observed from public signals
- Automation, controls, or manufacturing-engineering roles posted, and the systems the posting names
- Line expansion, retrofit, or modernisation announcements
- Equipment or software vendors already named at the site
- Site location, and the roles that appear to own operations and engineering
Confirm
Needs a scoping call
- Controller platform and version on the target line
- Whether budget is approved, and who signs above which threshold
- Network, cybersecurity, and remote-access rules
- Line speed, floor space, and the downtime window for installation
Technical discovery
From qualified match to technical discovery
Integration qualification is the bridge between a scoping call and a priced pilot. Each step has an exit: if the answers are not there, the opportunity waits.
- 1
Match reviewed
Signal, systems, and likely roles checked by the sales lead.
- 2
Scoping call (20 min)
Confirm the problem owner, the budget owner, and the KPI. No demo yet.
- 3
Technical discovery
Joint session with controls and IT: installed systems, interfaces, security, and site constraints written down.
- 4
Pilot scope
KPI, timeline, and acceptance criteria agreed before the commercial proposal.
Benefits
Why industrial enterprises choose Kingo
Built for long industrial sales cycles — from profile to qualified B2B buyers without the busywork.
From profile to qualified matches in minutes
Ready-made capabilities for ICP building, lead matching, and outreach — so you launch buyer discovery without weeks of manual research.
Grow markets without growing headcount
Expand into new segments and territories while your sales team stays lean — without hiring a larger outbound team.
Review every match on your terms
Trace buyer signals in real time, qualify leads your way, and export to the CRM and tools your team already runs.
Compare
Choose the motion that
matches how you sell
What matters
Kingo
Traditional cold outreach
Find plants that fit your systems
Rank plants by installed systems and planned changes — not company size.
Reach budget owners early
See operations, engineering, and budget roles before you commit a demo.
Protect applications engineers
Prioritised follow-ups so specialists work opportunities that passed scoping.
Weekly shortlist in minutes
A reviewable set of plants your sales and solutions leads can act on.
Built for automation sellers
Robotics, MES, IIoT, machine vision, and connected-machine software.
More industries
Explore related markets
- Industrial productsComponents, equipment, and aftermarket parts
- Energy & infrastructureProjects, equipment, materials, and field services
- Logistics & supplyFreight and warehousing, and wholesale distribution
- Industrial servicesMaintenance, inspection, and specialist field crews
- Export & tradeImporters, distributors, and dealers abroad
Ready to find your next industrial buyers?
Start a trial or get in touch — see how Kingo matches industrial enterprises with qualified B2B buyers.